Renata Del Priore Bokel

Renata Del Priore Bokel is a prominent figure in the advertising and marketing industry, currently serving as the CEO of WMcCann.12 Her career has been marked by significant leadership roles and a strong focus on strategic planning.

Professional Experience

Renata has held various positions within WMcCann, showcasing her growth and expertise in the company:

• CEO: Her current role, which she assumed after a series of promotions within the organization.24
• Chief Operating Officer (COO): She was promoted to this position on April 1, 2022.4
• Chief Strategy Officer (CSO): Prior to becoming CEO, Renata served as the CSO, where she utilized data in innovative ways to drive strategic decisions.3

Education and Expertise

Renata's educational background includes studies at COPPEAD UFRJ, which has likely contributed to her strategic approach in the advertising world.1 Her expertise lies in:

• Strategic planning
• Data-driven decision making
• Leadership in advertising and marketing

Industry Recognition

Renata's influence in the industry is evident through her participation in high-profile events and roles:

• She has been a judge for the Effie Awards Brasil, a prestigious advertising effectiveness competition.3
• Renata is recognized as a speaker at industry events, such as those organized by MMA Global.5

Professional Network

On LinkedIn, Renata Del Priore Bokel maintains a strong professional presence:

• Her LinkedIn profile can be found under the username "renatabokel".1
• She has over 500 connections on the platform, indicating a robust professional network.1

Renata Del Priore Bokel's career trajectory at WMcCann, from strategic roles to the top executive position, demonstrates her comprehensive understanding of the advertising industry and her ability to lead one of the significant players in the field.