University of Wisconsin-Stevens Point

Pardeeville High School

Growth Marketer at Optimal Digital Marketing

Weidert Group

Consultant

Primary owner of assigned client relationships, including all communication and reporting
- Develop account marketing plans and strategies that deliver results (recruitment marketing, B2B lead gen, B2B brand awareness, etc.)
- Direct internal team members and external resources in executing the account/strategic plan with clear expectations & coaching
- Manage team to client budget and profitability goals
- Identify and coordinate external resources as needed
- Oversight of overall budget planning and monthly invoicing to clients
- Assists Production team members with execution of all marketing tactics and deliverables

Imaginasium

Director of Account Strategy

Responsible for sales development, managing all aspects of the sales department, including: 
- CRM & sales pipeline management
- Internal policy creation
- Execution of all sales communication - inbound & outbound initiatives
- Sales calls & meetings with interested prospects
- Prospect-generating cold email & calling outreach campaigns
- Creation of all sales collateral - presentations & decks, proposals, case studies & other relevant sales content pieces
- Coordination of technical audits - SEO, Paid Media, CRO, Website teardowns, etc. 

Assisting Operations team members with identifying, nurturing and selling of scope increases (upsells) with existing client base

Coordination with the Onboarding & Operations teams to ensure successful onboarding of new clients

Work with Marketing to continually improve results related to lead generation initiatives, providing feedback on marketing strategy and execution

Exceeded annual sales goal and successfully generated over $1.5M in new ARR (annual recurring revenue) in 2022

Exceeded annual sales goal and successfully generated over $1M in new ARR in 2021

Optimal Digital Marketing, Inc.

Business Strategist

Managed the strategic development and execution digital marketing initiatives for 7 clients with a total MMR (monthly recurring revenue) value of $42,000

Successfully assisted each client in achieve or exceeding their annual lead generation, sales and revenue goals

Strategies executed included: landing page development, conversion rate optimization, SEO, paid search, paid social, email marketing, CRM management and implementation, marketing automation, etc.

Growth Marketer

- Development and implementation of overall Brand Strategy
- Development and implementation of the marketing strategy of new and existing products
- Executed the introduction of product offerings based on agile marketing concepts
- Assisted in the oversight of expanding additional marketing & analytics package offerings to clients
- Spearheaded a cultural change in focus from “products based” selling to “value-added solutions” based selling
- Utilized Google Analytics, Piwik Pro and other tools to gather essential marketing metrics necessary to identify, evaluate, develop, and implement strategic marketing plans/initiatives, both internally and for clients
- Supervised a team of up to 4 marketing specialists and cross-function digital analytics specialists
     ○ Guiding the day to day activities in support of Stellar Blue’s internal marketing efforts, as well as the execution of all agency contracted client work
- Primary internal content creator, executing the blogging, social media, and email marketing strategies
- Oversaw, developed, and executed the company’s strategic use of CRM software (HubSpot)
     ○ HubSpot Inbound Marketing Certified
     ○ HubSpot Agency Partner Certified
     ○ Managed all assets of HubSpot implementation and execution, including but not limited to: 
             ■ Email Marketing Campaigns, social media marketing campaigns, lead nurturing automation, lead generation, content creation (landing page creation, call-to-action creation, visual digital asset creation), etc. 
- Responsible for training all new hires company-wide on marketing service offerings, strategic initiatives, software tools, internal brand strategy, etc. 
- Coordinate, implement, and monitor special projects within assigned area of responsibility; perform complex research and analysis of new programs, services, tools, policies, and procedures

Stellar Blue Technologies

Digital Marketing Manager

- Utilized Google Analytics, SEMRush, and other tools to gather essential marketing metrics necessary to identify, evaluate, develop, and implement strategic marketing plans/initiatives
- Collaboratively designed, launched, and implemented 2018 marketing initiative centered around improved content-creation and user experience/usability of site utilizing internal and external resources
- Designed and implemented on-site layout/design changes
- Primary content creator on over 2,000+ product listings, retail category pages, blogs, etc. on website
- Managed and maintained product catalog of over 2,000+ products
- Oversaw customer experience and product catalog management on 3rd party platforms, such as Amazon, Wal-mart.com, E-Bay, Bonanza, and more
- Acquired new brands/vendor partners through market research, outreach, and cold calling sales efforts
- Identify, evaluate, decide, and implement policies and procedures to drive efficiency and effectiveness utilizing data driven analytics
- Coordinate, implement, and monitor special projects within assigned area of responsibility; perform complex research and analysis of new programs, services, tools, policies, and procedures

GearUp2Go

Director of Marketing, Sales and Service

Prepares comprehensive technical, administrative, and financial statistical reports that present and interpret data used in forecasting, justifying conclusions and recommendations based on data summaries and other findings.

Generate action plans and assign responsibilities, holding the necessary parties accountable.

Maintains corporate CRM data, assigning accounts to Sales Reps based on historical ownership of account, geographical locations, relationship and assessed growth potential, ensuring appropriate commission structure is allocated. 

Develops, designs, modifies, and updates SharePoint site.

Identify, evaluate, decide, and implement policies and procedures to drive efficiency and effectiveness, utilizing software solutions as appropriate for the business.

Coordinate, implement, and monitor special projects within assigned area of responsibility; perform complex research and analysis of new programs, services, policies, and procedures; prepare and present reports. 

Contributed written web-content for newly redesigned corporate website; proofed copy and collaborated with designers on color scheme, design, and layout of website, offering meaningful insights and recommendations.

WS Packaging Group

Project Manager - Sales Executive Office

Assisted Medicare recipients in enrolling into Medicare Advantage and Prescription drug plans through customer needs analysis using inbound and outbound telesales techniques;
Applied product knowledge while utilizing strong sales skills to successfully exceed annual sales targets 3 years running;
Adhered to government regulated compliance requirements through ethical sales practices, maintaining continuing education and state licensure standards for all 50 states in the U.S.; 
Coached sales peers on selling technique, product expertise, and identifying eligible enrollees to aid in team productivity and promote sales growth

United Health Group

Licensed Insurance Agent

Sold Newsletters subscriptions to existing customers using a direct outbound calling approach;
Applied product, regulatory, market, and systems knowledge to satisfy customer needs and to meet sales objectives;
Independently resolved basic customer service problems in a professional manner to the mutual satisfaction of both the customer and the company;
Accurately completed and processed all necessary documentation related to customer transactions

J.J. Keller and Associates

Outbound Telesales Representative

Supervised, coached, and trained team members on guest service, fraud prevention/identification, and safety/sanitation procedure; 
Evaluated performance, writing and conducting reviews;
Planned team-member work by delegating areas of general responsibility to ensure complete coverage, guest service and maximum Work Center efficiency

Bryan Steiner