Remo Giuffre

Remo Giuffre is a creative director, strategist, and entrepreneur with a diverse background in brand building and business ventures.13 He founded the REMO General Store in 1988, which became a cultural and commercial phenomenon in Sydney.2 In 2001, Giuffre established the General Thinking network in New York, a global community of creative thinkers and doers.23

Giuffre has held several notable positions throughout his career:

• Director of Branding & Strategy at frogdesign in Silicon Valley (1997)1
• Brand Strategist at Organic, a pioneering online developer in New York1
• Founder and Licensee of TEDxSydney, an annual flagship TEDx event that has become Australia's leading ideas platform12

His educational background includes:

• Combined Commerce and Law degrees from the University of New South Wales
• MBA with top honors from Columbia University's Graduate School of Business, majoring in marketing, organizational behavior, and communications management3

Giuffre is also an author, having published "General Thinker," a visual memoir containing 90 interwoven stories about his experiences as an entrepreneur and brand builder.4

Currently, Remo Giuffre resides in Bondi, near the beach, with his wife Melanie, two children (Lola and Roman), and a small black dog named Pearl.3