Greg Asman

Founder & Managing Principal @ The Asman Group, LLC | MarTech, Data Strategy & Analytics Guiding CMOs through effective use of data for customer engagement and marketing.

Summary

Greg Asman is a senior executive with over 25 years of experience in data and analytics, marketing technology strategy, cloud enablement, digital transformation, quantitative and qualitative research, and data science.
He is recognized for his expertise in combining marketing and IT experience to unify systems, teams, and data silos, leading to connected and collaborative components that drive enterprise data strategy and digital transformations.
With a focus on analytics, data strategy, marketing, eCommerce, and digital advertising, Greg has made significant impacts in retail, CPG, and entertainment industries through creating data strategies, MarTech solutions, and analytics innovations.
His leadership has spearheaded eCommerce transformations for various retailers and brands, resulting in increased margins, consumer engagement, and growth in audience and premium memberships.
Greg has led digital transformation efforts, including during the COVID-19 pandemic, to enhance omnichannel customer experiences and drive revenue growth.
He has a track record of unifying diverse stakeholders to streamline customer data processes rapidly and driving digital paradigm shifts to boost audience growth and revenue.
Additionally, Greg is dedicated to fostering collaborative cultures of innovation and building teams that support individual growth and talent retention.
His specialties include eCommerce, business transformation, analytics, marketing, business intelligence, CRM, and customer experience/journey mapping.
Greg holds a Master of Science in Analytics from Georgia Institute of Technology, an MBA in Marketing, Strategy, Finance from Emory University's Goizueta Business School, and a BBA with degrees in International Business & MIS from the University of Georgia's Terry College of Business.