Greg Asman

Greg Asman is a seasoned MarTech and Analytics Expert who currently serves as the Founder & Managing Principal of The Asman Group, LLC, a position he has held since November 2017.1 Based in the Greater Atlanta Area, Asman specializes in transforming businesses by leveraging data to drive unique and inclusive fan experiences.1

Professional Experience

Throughout his career, Asman has held several executive positions in prominent companies:

The Asman Group, LLC (2017-Present): As a trusted advisor to executive teams, Asman excels in:

• Formulating enterprise data strategies
• Selecting MarTech solutions
• Spearheading digital transformations

His key achievements include:

• Developing data and marketing strategies that led to a 42% sales increase and 58% fan growth for a major entertainment and lifestyle brand
• Leading clients' strategic pivot to direct-to-consumer sales and virtual events during the COVID-19 crisis1

Previous Roles:

• Vice President, Data Products at IgnitionOne (2016-2017)
• Vice President, Digital Research & Analytics at Turner Broadcasting / CNN (2012-2016)
• Vice President, Analytics at Moxie (2010-2012)
• Director, Digital Analytics & Social Media at Aspen Marketing Services (2007-2010)
• Director, Online Solutions at Web.com, Inc. (2004-2007)
• Sr. Manager at iXL/Scient (2000-2001)1

Expertise

Asman's areas of expertise include:

• Data reporting
• Email marketing
• Market research
• Content strategy
• Predictive modeling
• Digital transformation
• eCommerce optimization
• Consumer insights1

Throughout his career, Asman has demonstrated a strong ability to drive business growth through data-driven strategies and innovative solutions in the fields of marketing technology and analytics.