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Greg Asman
MarTech, Data Strategy, & Analytics Senior Executive - Marketing & eCommerce - Empowering customer success with strategies that mix data science with the power of human experience.
Greg Asman is a seasoned MarTech and Analytics Expert who founded and currently serves as the Managing Principal of The Asman Group, LLC, a position he has held since November 2017.2 Based in the Greater Atlanta Area, Asman specializes in transforming businesses by leveraging data to drive unique and inclusive fan experiences.2
With over 25 years of experience, Asman is an expert in:
- Enterprise data strategies
- Digital transformations
- MarTech solutions
- Data reporting and analytics
- Email marketing
- Market research
- Content strategy
- Predictive modeling
- eCommerce optimization
- Consumer insights2
Throughout his career, Asman has held several executive positions in prominent companies, including:
- Vice President, Data Products at IgnitionOne (2016-2017)
- Vice President, Digital Research & Analytics at Turner Broadcasting / CNN (2012-2016)
- Vice President, Analytics at Moxie (2010-2012)
- Director, Digital Analytics & Social Media at Aspen Marketing Services (2007-2010)
- Director, Online Solutions at Web.com, Inc. (2004-2007)2
Asman's key achievements include developing data and marketing strategies that led to a 42% sales increase and 58% fan growth for a major entertainment and lifestyle brand, as well as guiding clients through strategic pivots to direct-to-consumer sales and virtual events during the COVID-19 crisis.2
In addition to his professional work, Asman is active in the MarTech community. He recently launched MarTech Mastery, a community for professionals to grow their MarTech skills, share insights, solve challenges, and network with like-minded experts.1