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Rebecca Fyson
Head of Marketing - 13cabs Mobility Services, A2B, BP, Heinz, Novartis
Rebecca Fyson is a seasoned marketing professional who has held several significant roles in various industries. Here are some key points about her career and experience:
Role at 13cabs
From March 2019 to August 2022, Rebecca Fyson served as the Head of Marketing for 13cabs, which is part of A2B Australia Limited. During her tenure, she was instrumental in launching several marketing campaigns, including the 'Heads Up' campaign aimed at encouraging Australians to hail taxis instead of using ride-sharing services, and the '13things' 24/7 instant delivery service in response to the COVID-19 pandemic.125
Previous Roles
Before joining 13cabs, Fyson held the position of Head of Marketing at Coles Express, which is part of the Coles Group. She has also been involved in digital product development and has a background in growing businesses across Australia and New Zealand (ANZ) for both global corporates and local multinationals.34
Experience and Expertise
Rebecca Fyson has over 25 years of experience in marketing and business growth. Her expertise includes leading on-demand transportation services, developing innovative marketing campaigns, and driving business solutions during challenging times, such as the COVID-19 pandemic.4
Current Status
As of the latest available information, Rebecca Fyson is no longer with 13cabs, having left her role as Head of Marketing in August 2022.34
