Rebecca Cardona

VP, US Sales at TripleLift

Rebecca Cardona is a seasoned advertising technology professional who currently holds the position of VP, US Sales at TripleLift.4 5 She has an extensive background in sales and advertising, with a career spanning over a decade in the industry.2

Career Progression

Rebecca's career at TripleLift has shown steady growth:

She joined TripleLift in October 2017 as a Sales Director.1
In January 2020, she was promoted to Director of Sales.1
In June 2022, she became Sr. Director of Sales, US Independent Agencies.1
Most recently, in April 2024, she was promoted to VP, US Sales.4

Professional Experience

Prior to her tenure at TripleLift, Rebecca held various positions in the advertising and media industry:

Account Executive at Dstillery (2015-2017)1
Account Executive at Centro (2014-2015)1
Media Planner at Carat USA (2012-2014)1
Account Executive at Clear Channel (2011-2012)1
Junior Media Buyer at Carat USA (2010-2011)1

Expertise and Responsibilities

Rebecca is known for her consultative approach in addressing clients' business challenges. Her expertise includes:

Leading sales teams, particularly those working with independent agencies1
Bringing strategic native, video, display, and content solutions to brands at national, regional, and local levels
Client development and new business acquisition1
Working with brands and agencies to identify solutions for connecting with unique audiences1

Education

Rebecca holds a B.A. in Mass Communication from the College of Charleston, which she attended from 2003 to 2007.1

Recognition

In December 2021, Rebecca was recognized with the "TripleLift Living The Values - Good Manager" award, issued by Eric Berry, CEO & Co-Founder of TripleLift.1 This award acknowledges her for exemplifying company values and inspiring others in the workplace.

Rebecca Cardona's LinkedIn username is rebeccacardonatriplelift, and she is based in Atlanta, Georgia.1 3