Rebecca Cardona

Rebecca Cardona is a seasoned advertising technology professional who currently holds the position of VP, US Sales at TripleLift.45 She has an extensive background in sales and advertising, with a career spanning over a decade in the industry.2

Career Progression

Rebecca's career at TripleLift has shown steady growth:

• She joined TripleLift in October 2017 as a Sales Director.1
• In January 2020, she was promoted to Director of Sales.1
• In June 2022, she became Sr. Director of Sales, US Independent Agencies.1
• Most recently, in April 2024, she was promoted to VP, US Sales.4

Professional Experience

Prior to her tenure at TripleLift, Rebecca held various positions in the advertising and media industry:

• Account Executive at Dstillery (2015-2017)1
• Account Executive at Centro (2014-2015)1
• Media Planner at Carat USA (2012-2014)1
• Account Executive at Clear Channel (2011-2012)1
• Junior Media Buyer at Carat USA (2010-2011)1

Expertise and Responsibilities

Rebecca is known for her consultative approach in addressing clients' business challenges. Her expertise includes:

• Leading sales teams, particularly those working with independent agencies1
• Bringing strategic native, video, display, and content solutions to brands at national, regional, and local levels
• Client development and new business acquisition1
• Working with brands and agencies to identify solutions for connecting with unique audiences1

Education

Rebecca holds a B.A. in Mass Communication from the College of Charleston, which she attended from 2003 to 2007.1

Recognition

In December 2021, Rebecca was recognized with the "TripleLift Living The Values - Good Manager" award, issued by Eric Berry, CEO & Co-Founder of TripleLift.1 This award acknowledges her for exemplifying company values and inspiring others in the workplace.

Rebecca Cardona's LinkedIn username is rebeccacardonatriplelift, and she is based in Atlanta, Georgia.13