Pavel Petrinich

Pavel Petrinich is the Founder and Chief Revenue Officer of SegmentStream, a next-generation marketing mix optimization platform powered by AI.1 He has been in this role since July 2018, based in London, United Kingdom.1

Professional Background

Prior to founding SegmentStream, Pavel had the following experiences:

• Co-Founder at Driveback (June 2014 - July 2018): He worked on a web personalization solution to help marketers reach the right people with the right message at the right time.1

• International Marketing at Game Insight (July 2013 - June 2014): Pavel was involved in mobile and web user acquisition, promoting mobile apps, media planning, and managing various marketing campaigns.1

• Digital Marketing Consultant (November 2012 - July 2013): In this self-employed role, he developed interactive strategies and tactics based on web analytics and marketing best practices.1

Education and Certifications

Pavel studied Marketing at the Belarusian State University of Informatics and Radioelectronics from 2009 to 2014.1 He also holds several certifications from Google, including:

• Video Advertising Advanced Certification (February 2015)
• Google Adwords Certification for Search & Display (January 2015)
• Google Analytics Qualified Individual (January 2015)1

Expertise

Pavel has demonstrated expertise in various areas of digital marketing and entrepreneurship:

• B2B SaaS lead generation
• Content marketing and distribution
• Account-based marketing (ABM)
• Marketing strategy for startups

He has shared insights on these topics through his Substack newsletter, where he provides guidance for first-time entrepreneurs on marketing and customer acquisition in the B2B SaaS space.2

Pavel Petrinich is well-connected in the professional world, with over 500 connections on LinkedIn.1 His experience and knowledge in the field of marketing technology and entrepreneurship make him a notable figure in the industry.