Christiane De Carvalho

Christiane De Carvalho is a driven executive with 18 years of experience in the technology industry. With expertise in global enterprise channel and partnerships, sales, data, ad tech, and digital marketing, she has a solid understanding of both US and Brazil/South America advertising and marketing research markets. Christiane is a native Portuguese speaker, fluent in English and Spanish, and holds a Bachelor's degree in Communications Advertising from PUC Minas and a Master of Arts in Communication, and Media Studies from the Pontifícia Universidade Católica de Minas Gerais.

Christiane's notable career includes serving as the VP of Global Digital Data Strategy & Innovation, Senior Director of Global Data & Partnerships, and Director of Partner Services at Acxiom, where she gained extensive experience in demand generation, global data curation, CRM marketing, and privacy compliance. Prior to this, she worked in various roles at Nielsen, including Director of Client Service and Director of Ad Solutions. Moreover, Christiane holds certifications in Six Sigma Black Belt, business strategy and planning, and client and prospect targeting and positioning.

Christiane is passionate about data privacy, GDPR, and 1st, 2nd, and 3rd party data, including MAIDs (mobile ad IDs) data on-boarding, and has expertise in media planning and strategy, market research, big data analysis, project, and product management. Her skills in acquisition and ITA credit offers, PII targeting, and brand development have helped her achieve recognition as an expert in addressable data and first-party data usage online, offline and mobile.