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Raquel Langhaim
Marketing Director - Brand Builder - Go To Market Strategist - Strategic Partnership Builder - People Leader
Professional Background
Raquel Langhaim is a talented marketing professional with a wealth of experience across various high-profile organizations. With a comprehensive career in brand management and marketing strategy, Raquel has made significant contributions to the marketing landscape in the sports and lifestyle sectors. Currently, she serves as the Marketing/Creative Director at Escalade Sports, where she skillfully oversees the marketing initiatives of a company well-known for its innovative sports and recreational products.
Previously, Raquel excelled in the role of Senior Brand Marketing Manager at prAna Living, a leading brand in sustainable and stylish activewear. Her extensive expertise and creative vision played a pivotal role in the brand's outreach and effectiveness in connecting with its customers, ensuring that the message of sustainable living resonated successfully with diverse audiences.
Raquel started her illustrious career at Amer Sports Corporation, where she held multiple positions, including POP Marketing Manager and Trade Marketing Manager. During her time at Amer Sports, she honed her ability to understand market trends and consumer behavior, thereby driving impactful marketing strategies that resulted in increased brand visibility and sales.
Her career also includes significant experience at Teleperformance USA, where she was the Internal Marketing Program Manager. In this role, Raquel was instrumental in developing programs that boosted employee engagement and corporate culture, demonstrating her versatility and ability to apply her marketing insights in varied contexts. Furthermore, she built her foundational skills as the Rewards and Recognition Program Manager at AOL L.L.C., where she helped create programs that acknowledged and celebrated employee achievements within the organization.
By integrating creativity with strategic marketing planning, Raquel has consistently delivered results and fostered brand loyalty across her various roles in the industry.
Education and Achievements
Raquel Langhaim's educational background lays the groundwork for her successful career in marketing. She began her journey at Mountain View High School, where she cultivated her interests in communication, creativity, and business. Following her high school education, she pursued a degree in Marketing at Weber State University. This solid academic foundation equipped her with essential marketing principles, strategies, and consumer psychology that she has applied throughout her career.
Raquel's achievements are representative of her commitment to excellence in the marketing field. At Escalade Sports, her visionary leadership and adept skill set have led to the launch of innovative marketing campaigns that resonate with target demographics, driving brand awareness in a competitive industry.
Key Achievements
- Innovative Campaigns: At Escalade Sports, Raquel has led the development of numerous successful marketing campaigns that have not only enhanced brand visibility but also fostered strong consumer connections, solidifying the company's position in the market.
- Sustainable Branding: As a Senior Brand Marketing Manager at prAna Living, Raquel played a crucial role in effectively integrating sustainability into the brand's messaging, making significant strides in attracting eco-conscious consumers.
- Market Trend Analysis: During her time at Amer Sports, Raquel effectively utilized her analytical skills to monitor and identify market trends, which allowed her teams to create proactive marketing strategies that supported brand growth.
- Employee Engagement Initiatives: At Teleperformance USA, Raquel developed and executed internal marketing programs that enhanced employee morale and engagement, making her an important asset in advancing corporate culture.
- Recognition Programs: Her initiatives at AOL L.L.C. in developing recognition programs set benchmarks for employee acknowledgment and motivation, showcasing her ability to create effective workplace environments that promote employee satisfaction and productivity.
In summary, Raquel Langhaim has established herself as a dynamic marketing professional with a diverse background in brand marketing and management. Her educational foundation in marketing, coupled with her broad experience in leading marketing initiatives across well-known companies, highlights her dedication to her profession and the creative strategies she utilizes to inspire brands and engage consumers.