Khristina Kravas

Brand Builder, Creative Marketing Leader

Khristina Kravas is the Vice President of Brand Marketing at Sounds True, a position she has held since June 2023. She is based in Seattle, Washington, and has over 15 years of experience in marketing leadership and brand direction.

Professional Background

Prior to her current role, Khristina served as the Director of E-Commerce Marketing at Sounds True for four months. Before joining Sounds True, she was the Director of Marketing and Brand at SEVEN haircare from February 2017 to November 2021, where she played a pivotal role in building the brand's presence in boutique salons across America. Her efforts contributed to a significant year-over-year growth of 30% and involved overseeing various marketing strategies including SEO, SEM, social media, and influencer marketing.

Khristina's career also includes positions such as Brand Manager and Sr. Product Developer, alongside experience in independent film production and writing. She holds a Bachelor of Arts degree in Third World Studies from the University of California, San Diego, graduating Magna Cum Laude.

Personal Interests

In addition to her professional endeavors, Khristina enjoys outdoor activities like hiking and kayaking, cooking, and is currently learning Portuguese.1 2

Experience

Director of E-Commerce Marketing at Sounds True (March 2023 - June 2023)

Director of Marketing and Brand at SEVEN haircare (February 2017 - November 2021), Brand Manager at SEVEN haircare (February 2016 - February 2017), Sr. Product Developer at IWT (2015, remote), Sr. Marketing Manager & Launch Director at Evolving Wisdom (2013 - 2015), Marketing Manager at Evolving Wisdom (2012 - 2013), Independent Film Producer & Writer (2008 - 2013), Development & Creative Executive at Groundswell Productions (2004 - 2008)