Rakesh Vemu

Rakesh Vemu is a seasoned professional with 17 years of experience in Marketing and Sales, including 5 years of Growth and over 7 years of specialization at Google.

Throughout his career, Rakesh has worked in 9 international markets, excelling in building teams from the ground up and fostering cross-functional collaborations.

In his recent role in online education, Rakesh drove business growth by acquiring new students through data-driven marketing strategies across Performance, Content, Lifecycle, and Brand marketing.

He also managed partnerships, negotiated commercials, and oversaw the implementation of AdTech and MarTech stacks to optimize marketing operations.

With a background in agency work, Rakesh led teams in digital marketing, programmatic media, and ad operations, serving prominent brands in Australia, Malaysia, and SEA.

His tenure at Google allowed him to delve into various aspects of Digital Marketing, including Video, Display, Search marketing, and Web Analytics, working closely with clients to achieve online marketing objectives.

Rakesh's educational background includes studies in Advanced Growth Strategy at Reforge, Business Analytics at The Wharton School, and a Bachelor of Commerce with a focus on Marketing, Taxation, and Accountancy from Osmania University.

He has held key positions such as Marketing Director at Whisky On The Block, Director of Acquisition & Measurement at Open Colleges, and roles in digital marketing at IPG Mediabrands, Publicis Media, and Google, showcasing his expertise in elevating businesses through innovative acquisition strategies.

Passionate about driving business growth, Rakesh is adept at testing and implementing new models to achieve key business metrics and excels in leading teams toward success.