Amin Makhani

Amin Makhani is a seasoned professional in the field of growth strategy and data analytics, currently serving as the SVP of Growth Strategy and Head of Data & Analytics at BentoBox, a SaaS solution for restaurants based in New York, NY.13

Makhani graduated from Duke University in 2008 with a B.S. in Economics and Mathematics.1 His educational background has significantly influenced his approach to problem-solving, as he often applies quantitative methods and formulas to tackle challenges in his professional life.1

Career Progression

Amin Makhani's career at BentoBox has evolved over the years:

• February 2021 - Present: SVP, Growth Strategy3
• November 2018 - February 2021: VP of Growth34
• 2017 - Present: Consultant in Acquisition Marketing (alongside his role at BentoBox)4

Professional Expertise

Makhani is known for his expertise in various areas of digital marketing and growth:

• Deep knowledge in SEO, SEM, and paid media2
• Skilled in performance-based media strategies2
• Data-driven marketing leadership
• Experience in marketing specifically to restaurants5

His approach to growth strategy involves applying quantitative analysis to problem-solving, a skill he has successfully taught to colleagues and used to influence workplaces to adopt a more data-driven approach.1

Personal Insights

Makhani's experience as an Economics graduate from Duke has shaped his professional journey. He advises current students to consider diverse industries, noting that his path to a VC-backed tech startup was unconventional when he started but has since become more common.1

Amin Makhani's LinkedIn profile can be found under the username amin-makhani-b9764929, where more details about his professional background and accomplishments may be available.2