Rachel Walter

Professional Background

Rachel Walter is a dynamic marketing executive and two-time entrepreneur, whose expertise spans from innovative start-up ventures to comprehensive corporate brand building. With a deep commitment to advancing brands and a passion for empowering communities, Rachel serves as the Director of Marketing at Levitate, where she skillfully combines her strategic vision with her extensive background in marketing and business development.

Her professional journey is marked by her notable tenure as the Interim VP of Marketing at Howard's Appliance, TV & Mattress, leading initiatives that not only elevated the brand's visibility but also strengthened customer engagement strategies. Previously, Rachel played a pivotal role as the Director of Brand Acquisition at Netsertive, ensuring that brands under her supervision achieved their goals through agile and effective market strategies.

Rachel's entrepreneurial spirit shines through her time as a Partner and Co-Founder of HappyWax.com at Bootstrap Brands. This venture is a testament to her ability to blend creativity with commerce, catering to a growing contingent of eco-conscious consumers. Additionally, Rachel's role as the Director of Brand Advancement and Customer Engagement at The Redwoods Group exemplified her commitment to building long-lasting relationships between brands and their customers.

Prior to her corporate roles, Rachel made significant strides during her time at Republic Wireless, first as the Director of Marketing Communications and later as the Business Development Manager, where her efforts were instrumental in driving user growth and brand loyalty. Her diverse experiences have equipped her with a multifaceted understanding of market dynamics and consumer behavior.

Education and Achievements

Rachel’s academic journey laid a solid foundation for her forward-thinking approach in the marketing landscape. She earned her Bachelor of Arts in Women's Studies from Duke University, a program that honed her analytical skills and understanding of gender dynamics in business and communication. Her studies continued at the University of Wisconsin-Madison, where she attended the Summer Language Institute, focusing on Sinhala, further demonstrating her commitment to cultural exploration and understanding.

Additionally, Rachel enhanced her language skills through a transformative study abroad experience at Universidad de las Américas Puebla, where she studied Spanish. These educational pursuits not only enriched her linguistic capabilities but also equipped her to engage with diverse audiences effectively.

Rachel's academic achievements are complemented by her recognition as a U.S. Fulbright Scholar to Sri Lanka, where she contributed to significant cultural exchange and embarked on research that emphasized her dedication to learning and growth. She has also received accolades such as being named one of Inc. Magazine’s “30 Under 30,” solidifying her reputation as a rising leader in her industry.

Notable Projects and Contributions

Beyond her corporate roles, Rachel is a former founder and CEO of School House, where she leveraged her entrepreneurial skills to create impactful educational initiatives. Her commitment to educational outreach demonstrates her passion for empowering others through knowledge. Furthermore, as a columnist for BUST Magazine, she made her mark by founding and leading both the BUST College Street Team and the BUST Reaching Academia Program, initiatives aimed at fostering female empowerment and providing visibility to underrepresented voices in academia.

Rachel Walter exemplifies the modern marketing executive and entrepreneur, fusing creativity with a focused strategic vision to elevate brands and connect with audiences on a meaningful level. Whether she is designing patented products or developing innovative marketing strategies, Rachel’s diverse skill set continues to drive her success and influence within the industry.