Rachel Ashby

Rachel Ashby is a dynamic marketing and sales enablement executive with a strong background in B2B marketing, specializing in the technology sector. She excels in cross-discipline and matrixed marketing environments, bringing a wealth of experience in enterprise product marketing, digital and social marketing, thought leadership content development, sales enablement, demand generation, and industry marketing.

Her career highlights include roles such as Director of Product Marketing at Microsoft, Senior Director of Product & Industry Marketing at Nuance Communications, Senior Marketing Program Director at IBM Cloud, and Associate Partner in Business Consulting Services at IBM. Rachel has led various marketing disciplines, from agency and vendor management to acquisition integration, content marketing, consulting, client relationship management, and more.

Rachel's educational background includes a Bachelor of Arts in Public Relations & Journalism from the University of Maryland. She has also been involved in global research projects, demonstrating a well-rounded skill set and a commitment to staying at the forefront of industry trends. Through her tenure at reputable companies like Microsoft, IBM, Nuance Communications, and others, Rachel has proven her ability to deliver value to businesses with a results-driven and pragmatic approach.

With expertise in product and solutions marketing, campaign management, event planning, training, and education, Rachel Ashby is recognized for her leadership, mentorship, and coaching abilities. Her vast experience encompasses sales enablement, thought leadership initiatives, and the successful execution of global marketing strategies. Rachel's no-nonsense attitude, coupled with a passion for driving change and achieving tangible outcomes, sets her apart as a valuable asset in any marketing or sales organization.