Rachel Friedman

Rachel Friedman has accumulated over 30 years of professional experience dedicated to building brands through cultural perspectives. In her role as the CEO of TENFOLD and TENSPACE, she leads a team that specializes in helping clients discover and leverage their unique qualities to gain a competitive edge. Rachel excels in activating distinctive narratives across physical and digital realms, aiming to establish emotional connections between people and places. Her strategic design approach influences consumer and employee experiences, contributing to the success of brands and companies. Rachel's academic background includes a Bachelor of Fine Arts (B.F.A.) in Design from the University of Michigan and an MBA in Business Strategy from The Ohio State University Fisher College of Business. She furthered her executive education by studying Women on Boards at Harvard Business School and participating in The Young American Leaders Program at Harvard University in 2020.