Doug Parent

Doug Parent is a highly experienced marketer with expertise in qualitative research and brand building. He is the Founding Partner at Plainspoken Insights and a former US Practice Lead - Qualitative Insights at Clear - M&C Saatchi. Doug's educational background includes an MBA in General Management from Harvard Business School and a BS in Marketing and Entrepreneurial Studies from Babson College. With experience in various industries, including apparel, retail, CPG, pharma, sports management, financial services, and media, Doug has developed a set of skills that make him a sought-after expert in segmentation, positioning, innovation, concept testing, facilitation and ideation, conjoint analysis, focus groups, expert interviews, in-home depth interviews, shopalongs, and online ethnography.