Jens Broch

Jens Broch is the CEO (Administrerende direktør) of Sunset Boulevard, a Danish chain of high-quality fast-food restaurants.13 He has 20 years of experience in leadership, strategy, sales, and marketing. Broch is known for implementing innovative strategies to improve productivity and employee satisfaction at Sunset Boulevard, including:

1. Introducing a 4-day workweek with a paid Friday off1
2. Implementing Monday.com as a core tool in the company's operating model1
3. Reducing the number of meetings by 40% and meeting participants by 60%1
4. Improving project management, teamwork, and personal workflow efficiency1

Under Broch's leadership, Sunset Boulevard has seen significant improvements:

• 82% of employees experienced increased efficiency
• 70% reported higher work satisfaction
• 11% reduction in pseudo work1

Broch is also focused on sustainable growth and expanding Sunset Boulevard's presence across Denmark.14 He has been recognized for his initiatives, including the implementation of a subscription-based model called SunsetPLUS2 and efforts to highlight the value of part-time jobs.5