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Rebecca Reyes
Executive with expertise in sales enablement and international finance
Rebecca Reyes is the Vice President of Sales Enablement at IBM, a position she has held since January 2022. She is based in the Raleigh-Durham-Chapel Hill area and has over 500 connections on LinkedIn.
Education
- University of Miami: Bachelor of Business Administration (BBA) with a focus on Finance, International Business, and Information Technology.
- Amsterdam University of Applied Sciences: Participated in an exchange program focused on International Finance and Marketing in 1999.
Professional Experience
In her role at IBM, Reyes emphasizes the importance of developing sales competencies among team members to enhance their confidence and effectiveness in selling. She advocates for ongoing training and coaching as critical components for improving sales performance. Reyes has also contributed to discussions on sales enablement strategies, highlighting the need for peer knowledge sharing and continuous learning within sales teams.12
Certifications
- IBM Volunteers - Gold: Awarded in March 2018.
- IBM Design Thinking Practitioner: Issued in June 2017.
Reyes's expertise lies in creating frameworks that empower sales representatives through structured training and feedback mechanisms, thereby fostering a culture of confidence and competence within the sales organization.2
