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Rachel Drabick
Internal Marketing Strategist, Center for the Future of Work (CFoW) at Cognizant
Rachel Drabick is a professional with a diverse background in IT and technology marketing, with previous experience in pharmaceutical marketing and digital strategy.
She collaborates extensively with sales account management teams, partners, and customers to create and execute successful sales enablement initiatives and national demand generation campaigns.
Rachel is skilled in planning, executing, and reporting on performance for strategic business units, leveraging a mix of inbound, outbound, account-based, and paid media strategies to enhance brand awareness, pipeline, and revenue.
Her core competencies encompass B2B Marketing Strategy, Thought Leadership, Marketing Automation, Sales Enablement, Digital and Traditional Demand Generation Tactics, PR and Social Media Strategy, Content Development, Campaign Measurement and Analytics, and Branding.
Rachel Drabick pursued her Bachelor's degree in Marketing at Penn State University and has a background from Central Bucks East High School.
She has held roles such as Internal Marketing Strategist at the Center for the Future of Work (CFoW) at Cognizant, Campaign Marketing Manager at Presidio, Field Marketing Coordinator at Presidio, Digital and Social Strategist at Syneos Health Communications, Marketing Intern at Wolters Kluwer, Marketing Launch Strategist at Tag (Mobile App), and Summer Intern in the Department of Surgery at Penn Medicine, University of Pennsylvania Health System.