Piyatida Haerr

Piyatida Haerr, also known as Piya, is a Partner at Bold Insight, a user experience (UX) and human factors research agency.12 She has over 15 years of experience in UX research and design, specializing in human-computer interaction.35

Throughout her career, Piyatida has:

• Led over 100 small- and large-scale projects35
• Conducted formative and summative research on medical devices5
• Focused on understanding how people respond to technology3

As a Partner at Bold Insight, Piyatida is responsible for:

• Delivering useful, usable, and engaging user experiences4
• Contributing to the company's philanthropic initiatives2
• Participating in decision-making processes for company-wide events like Bold for Good Day2

Piyatida is based in Downers Grove, IL, and has been with Bold Insight for several years.6 She is actively involved in the company's culture and initiatives, as evidenced by her participation in company events and her pride in being part of the organization.7

Her LinkedIn profile can be found under the username "piyatidahaerr", where she shares updates about her work and Bold Insight's activities.47