Phillipa Cameron

Phillipa Cameron is an experienced executive currently serving as the General Manager Digital and Data at New Zealand Trade and Enterprise (NZTE).1 She assumed this newly created executive-level position in November 2023, reporting directly to the CEO.1 In this role, she is responsible for leading the Digital, Product, and Data teams, shaping and delivering NZTE's digital transformation.1

Career Highlights

Current Role: As General Manager Digital and Data at NZTE, Phillipa is:

• Overseeing the organization's digital strategy
• Focusing on scaling impact and smarter working initiatives
• Leading teams responsible for Digital, Product, and Data1

Previous Positions: Before her current role, Phillipa held several notable positions:

• Head of Reach at NZTE (October 2021 - November 2023)
• Chief Customer Officer at Stuff (August 2018 - September 2021)
• Brand and Communications Director at Fairfax Media NZ (September 2017 - August 2018)
• Various roles at Fairfax Media, including National Brand Manager and Digital Marketing Manager (2011-2017)1

Expertise and Passion

Phillipa is known for:

• Creating superior customer experiences
• Implementing change programs that deliver better results for businesses
• Being an authentic, positive, high-performance leader
• Driving change that delivers greater value and new ways of working1

She has extensive experience in the digital media industry, including:

• Leading large revenue and cost budgets
• Managing sizeable teams responsible for Customer Experience, Customer Acquisition and Retention, Communication, Creative & Design, and Customer Operations1

Education and Professional Development

• Participated in the Global Women Breakthrough Leaders program in 2017
• Holds a Bachelor of Commerce (B.Com.) and a Bachelor of Arts (B.A) in Marketing & Japanese from the University of Auckland (1995-1999)1

Phillipa Cameron's diverse experience in digital strategy, customer experience, and brand management has positioned her as a key leader in New Zealand's business landscape, particularly in the realm of digital transformation and international trade development.