Cathy Siciliano

Cathy Siciliano is a seasoned marketing executive currently serving as the Chief Marketing Officer at Nikkl, Inc., a position she has held since November 2022.1 With a career spanning over a decade in various marketing roles, Siciliano has established herself as a data-driven and hands-on professional with a focus on driving business growth through innovative marketing strategies.

Career Highlights

Silicon Valley Bank: Prior to her current role, Siciliano held several positions at Silicon Valley Bank, including:

• Director, Channels (January 2022 - November 2022)
• Director, Channel Marketing & Senior Manager, Channel Marketing (October 2020 - December 2021)
• Senior Manager, Digital (December 2017 - September 2020)

During her tenure at Silicon Valley Bank, she demonstrated exceptional skills in digital marketing, lead generation, and team management.1

LawLogix Group, Inc.: From May 2012 to February 2016, Siciliano served as Vice President of Marketing at LawLogix Group, Inc., where she was responsible for defining multichannel B2B strategies to drive lead generation and nurture programs.1

Independent Consulting: Between December 2009 and December 2015, Siciliano worked as an independent digital marketing consultant, specializing in customer acquisition strategies for early-stage B2C companies.1

Key Achievements

Throughout her career, Cathy Siciliano has demonstrated a track record of success:

• Led a website redesign at Silicon Valley Bank that resulted in an 80% year-over-year increase in leads.1
• Implemented an SEO strategy that led to a 20% year-over-year increase in traffic and leads.1
• Oversaw the execution of email marketing campaigns supporting 500 annual marketing and thought leadership events.1
• At LawLogix Group, Inc., she led a website redesign that increased the conversion rate from unique visitor to lead by 50%.1

Cathy Siciliano's expertise lies in digital marketing, lead generation, channel optimization, and data-driven decision-making. Her LinkedIn profile showcases a professional who consistently delivers results through innovative marketing strategies and effective team leadership.