Sinead Boucher is a seasoned journalist and media executive with an impressive background in digital communication, multimedia and strategy development. She is the Chief Executive of Stuff Ltd, a leading media company that includes Stuff.co.nz, Neighbourly, Stuff Fibre as well as daily newspapers and magazines.

Boucher started her journalistic career as a Reporter for The Press, then moved on to become a correspondent for Thomson Reuters and Digital journalist for FT.com at Financial Times. She returned to The Press as the Assistant Editor and eventually became the Executive Editor at Fairfax Media. She was also the Group Digital Editor at Stuff before becoming the CEO of Fairfax Media NZ, which later merged with Stuff. She studied Press Fellowship, Digital Communication, Multimedia at Wolfson College, Cambridge, Strategic IQ Executive Education at Harvard Business School and earned a Certificate of Journalism from Aoraki Polytechnic.

With her extensive experience in the media industry, Sinead Boucher has become a prominent figure in the news industry in New Zealand. She is recognized for leading Stuff's transformation into a diversified media company and has been featured in several notable publications for her contributions to the industry.