Philip Crocker

Philip Crocker is a prominent figure in the IT channel industry, currently serving as the Vice President of Business Development and Channel at SoftIron, a company specializing in purpose-built and performance-optimized data infrastructure solutions.1 He has been recognized multiple times for his contributions to the field, most notably being named a CRN Channel Chief in both 2023 and 2024.14

Crocker joined SoftIron in early 2021 and quickly made an impact by establishing the company's first formal global channel partner program, SoftIron + Co.1 Under his leadership, this program has been successful in building an elite community of profitable channel partners, accelerating SoftIron's market share growth.1

His expertise lies in several areas:

1. Channel strategy and development
2. Brand development
3. Cloud computing solutions
4. Partner program management

Crocker is particularly passionate about SoftIron's HyperCloud technology, which he describes as "the world's first reductive cloud technology," providing managed service providers (MSPs) with new opportunities in cloud infrastructure deployment and operation.1

On LinkedIn, where his username is philicitations, Crocker regularly shares insights about channel partnerships, cloud computing, and IT infrastructure.23 He has been working at SoftIron for approximately four years as of early 2024.3

Throughout his career, Crocker has demonstrated a strong commitment to innovation in the IT channel, consistently working to advance channel agendas and deliver successful partner programs and strategies.14