Randall Rothenberg

Randall Rothenberg is a prominent American business executive, author, and former journalist with extensive experience in digital marketing, advertising, and media. He currently serves as a trusted advisor to business leaders through his company, Randall, Ltd., focusing on digital adaptation and transformation strategies.34

Career Highlights

Rothenberg has held several notable positions throughout his career:

1. Executive Chair of the Interactive Advertising Bureau (IAB): He led the IAB for 16 years, transforming it into one of the most influential trade associations in the world.4

2. CEO of the IAB (2007-2020): During his tenure, he quadrupled membership, quintupled revenue, and spearheaded numerous industry initiatives.4

3. Chief Digital Officer at Time Inc. (briefly in 2010).1

4. Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton.24

5. Various roles at The New York Times, including technology editor, politics editor, advertising columnist, and media reporter.12

6. Marketing and media columnist for Advertising Age.1

Achievements and Contributions

Rothenberg has made significant contributions to the digital marketing and advertising industry:

• Led the creation of the Digital Content Newfronts and Podcast Upfronts.4
• Established the IAB Annual Leadership Meeting.4
• Spearheaded initiatives to protect consumer privacy and reduce fraudulent inventory in digital advertising.4
• Testified before the U.S. Senate, House of Representatives, and Federal Trade Commission on industry matters.4

Author and Thought Leader

Rothenberg has authored several books and is known for his thought leadership:

• "Where the Suckers Moon: The Life and Death of an Advertising Campaign" (1994).15
• "The Neoliberals: Creating a New American Politics" (1984).1
• Frequent speaker at marketing, media, and technology conferences worldwide.4

Education and Personal Background

Rothenberg received his undergraduate degree in classics from Princeton University in 1978, where he was a member of the Ivy Club.1 He was born into a Jewish family.1

Through Randall, Ltd., Rothenberg now offers services in digital adaptation strategies, differentiated data-driven storytelling, and thought leadership marketing.3 His expertise and extensive experience make him a valuable advisor to business leaders navigating the complexities of the digital landscape.