Phil Matarese

Phil Matarese is an experienced marketing professional currently serving as the Director of Marketing Operations at Resident, a company in the home furnishings space.12 Based in Wilmington, Delaware, Matarese has over 15 years of experience in digital marketing.1

Career Progression at Resident

Matarese's journey at Resident began in December 2018 when he joined as a Growth Marketer responsible for content marketing and performance for various Resident Home brands, including Nectar Sleep, DreamCloud, and Awara.1 His role evolved over time:

• Growth Marketing, Content Marketing: December 2018 - August 2019
• Head of Creative Performance, Growth Marketing: August 2019 - October 2021
• Director of Marketing Operations: September 2021 - Present

Previous Experience

Before joining Resident, Matarese held several notable positions:

• Principal Consultant at Wholetone Media (2015-2019)
• Director, Programmatic & Strategic Accounts at Beanstock Media (2012-2015)
• Various roles at AdBrite, including Senior Programmatic Business Development Manager and Senior Account Manager (2006-2012)

Education

Matarese holds a Bachelor of Arts (B.A.) degree from the University of Delaware, where he double-majored in Psychology and Philosophy.1

Expertise

Throughout his career, Matarese has demonstrated expertise in various areas of digital marketing, including:

• Content Marketing
• Social Media Marketing
• Performance and Programmatic Marketing
• Search Marketing (Google Ads, AdWords, Bing Ads)
• Digital lead acquisition

His LinkedIn profile, under the username philmatarese, provides a comprehensive overview of his professional experience and accomplishments in the digital marketing field.1