Gaurav Kumar

Gaurav Kumar is a seasoned digital marketing professional with over 11 years of experience in performance and digital marketing.1 He currently holds the position of Director - Paid Ads & Search Engine Marketing at mediotix, where he leads performance marketing initiatives.

Professional Background

Gaurav has an extensive background in various aspects of digital marketing, including:

• Search Engine Marketing (SEM)
• Facebook Ads
• Display Ads
• Google Ads (certified)
• Instagram Ads

Throughout his career, he has managed substantial marketing budgets, reportedly spending over 500 Crores on various digital marketing platforms for his clients.1

Work Experience

Before joining mediotix, Gaurav held notable positions in prominent companies:

• Group Head - Paid Search & Digital Marketing at GroupM
• Senior role at CarDekho

Expertise and Clients

Gaurav has worked with a diverse range of high-profile clients across various industries, including:

• Food and Beverage: Domino's, ITC Foods
• Automotive: Maruti Suzuki, CarDekho
• Insurance: Max Bupa, Max Life Insurance
• Travel: Malaysian Airlines, NewZealand Tourism, CheapOAir
• Consumer Goods: Haier Electronics, Eureka Forbes (Aquaguard)
• Paint Industry: Dulux Paints

Education and Certifications

Gaurav's educational background includes:

• MBA in Sales & Marketing from Karnataka University (2014-2016)
• Bachelor's Degree in Hotel & Business Management from IHM Business School (2005-2008)

He also holds certifications in Google Ads, including Google Ads Video Certification and Google Ads Search Certification.1

Skills and Approach

Gaurav specializes in helping businesses grow online through strategic budget allocation to achieve various brand objectives, such as brand positioning, lead generation, and sales.1 His expertise in performance marketing allows him to optimize digital advertising campaigns across multiple platforms.