Phil Barden

Phil Barden is the Managing Director of Decode Marketing Limited, a company that specializes in applying cognitive and behavioral sciences to marketing strategies.1 Here are some key details about Phil Barden:

Professional Background

Marketing Experience::

• Over 25 years of experience in brand management1
• Worked for major companies including Unilever, Diageo, and T-Mobile12

Current Role::

• Managing Director at Decode Marketing Limited1
• Focuses on combining marketing expertise with cognitive psychology, neuroscience, and behavioral economics1

Expertise and Approach

Phil Barden is known for:

• Applying decision science insights to marketing strategies2
• Helping businesses increase marketing effectiveness and maximize brand growth1
• Translating scientific findings into practical marketing applications2

Author

Barden is the author of "Decoded: The Science Behind Why We Buy".1 This book:

• Is now in its second edition
• Explores the application of behavioral science to marketing
• Was first published nearly 10 years ago, with updates reflecting recent developments in the field1

Philosophy and Methods

Barden emphasizes:

• The importance of understanding goal-directed human behavior in marketing1
• Using universal models of implicit goals to drive purchase decisions across categories and demographics1
• Making complex scientific concepts accessible to marketing professionals1

Recognition

• Fellow of The Marketing Society2
• Considered one of few experts combining practical marketing experience with in-depth knowledge of decision science2

Phil Barden's approach to marketing is characterized by his unique blend of extensive industry experience and his dedication to incorporating cutting-edge behavioral science into marketing strategies.