Adam Richards

Managing Director, Waypoint Digital Marketing

Adam Richards is the Managing Director at Waypoint Digital Marketing, a marketing agency based in Winchester, Hampshire, UK. With a career spanning over three decades, he has developed a strong background in integrated brand strategies and digital marketing.

Professional Background

Early Career: Adam began his marketing career in 1993 at AstraZeneca Pharmaceuticals, where he participated in their International Sales and Marketing program.
Leadership Roles: In 2003, he became the marketing director at Whitegrove, later transitioning to group marketing director after the company was rebranded to OfficeTeam.
Digital Marketing Expertise: After moving to the British Virgin Islands in 2010, he focused on developing digital marketing strategies and obtained a digital marketing accreditation from the London School of Marketing.
Waypoint Digital Marketing: Adam founded Waypoint Digital Marketing upon returning to the UK in 2012. The agency specializes in both outsourced marketing solutions and as an extension of clients' in-house teams.

Personal Life

Adam is married to Tina and has two children. He resides near Winchester.

Skills and Interests

Adam is passionate about leveraging both digital and traditional channels for effective brand communication. His leadership at Waypoint emphasizes innovation in digital marketing practices to meet client needs effectively.1 2 3

Experience

Managing Director at Waypoint Digital Marketing (October 2012 - Present)

Governor at Canford School (November 2018 - November 2022) Director at The Digital Consultancy (January 2012 - September 2012) Director at Broadsword (January 2010 - December 2011) Group Marketing Director at Office Team (January 2008 - December 2009) Sales and Marketing Director at Whitegrove (April 2003 - December 2008) International Pharmaceutical Sales & Marketing at AstraZeneca (September 1992 - March 2003)

Education

Bristol University, BA in History, 2:1 (1989 - 1992) St Andrews University, MLit in International Security Studies, 2:1 (1992 - 1993) London School of Design and Marketing, CIM Diploma in Digital Marketing (2011 - 2012) Canford School (1983 - 1988) Oakmount School (1975 - 1983)