Mark Barden

Mark Barden is a renowned partner at the esteemed consulting firm eatbigfish, credited with coining the term "challenger brand" in the influential book Eating The Big Fish. Specializing in helping challenger brands achieve growth, Mark and his team excel in aiding clients like Audi, Callaway Golf, Google, Nike, and Sony PlayStation.

With a passion for tapping into the collective intelligence, Mark excels as a facilitator and is adept at guiding groups through complex challenges to uncover innovative solutions. A seasoned executive coach, he believes in the power of collaboration and has spoken at various industry events, sharing the stage with respected figures such as General Colin Powell and Ellen DeGeneres.

Mark Barden is also a co-author of the highly praised book A Beautiful Constraint: How to Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business. Prior to his time at eatbigfish, Mark's eclectic professional journey saw him venture from the world of carneys to running with Nike, launching an ad agency for Yahoo!, and even portraying a Buddhist monk in a Kleenex commercial.

Mark's academic background includes studying Commerce at the University of Birmingham. Throughout his career, he has held key roles at prestigious organizations such as Wieden + Kennedy, Black Rocket, PeoplePC, Hal Riney & Partners, and Media Square.

With a rich tapestry of experiences and a knack for turning constraints into opportunities, Mark Barden continues to make a significant impact in the world of consulting, branding, and strategic planning.