Phaedra Cucina

Phaedra Cucina is an accomplished marketing leader with over 20 years of experience in brand strategy, retail marketing, product launch management, and market research.

She specializes in brand architecture, product positioning, and naming, with expertise in B2B and B2C marketing across various channels, including retail, as well as global market research and product management.

Phaedra has a strong focus on talent attraction and employer branding, believing that consistent branding efforts lead to loyal customers and business growth.

She holds an MBA in Marketing and International Business from Thunderbird School of Global Management and a BA in Marketing from Michigan State University.

Prior to her current role as Director of Talent Marketing at Intel Corporation, Phaedra had various leadership positions at Dell Technologies, including Director of Global Talent Attraction and Employer Brand, Senior Manager of Social Impact, Global Brand Strategy, Global Creative for Consumer Products, and Global Retail Creative.

Before her time at Dell, she founded DolceVita Media and also worked at PMH Caramanning.

In addition to her corporate roles, Phaedra published a children's book titled 'My Mommy's on a Business Trip' and has contributed articles to publications like The Chicago Tribune and The New York Times on staying connected with children while traveling.