Sonia Suarez

Sonia Casado is a seasoned professional with a diverse background in applying Big Data & Artificial Intelligence across various domains such as customer insights, marketing intelligence, and CRM with a strong financial acumen.

Her extensive experience spans across industries like insurance, banking, energy, retail, and telecom, demonstrating a versatile skill set and adaptability to different business environments.

With a solid educational foundation in finance, including studies in Monetary Markets, Capital Markets, and Corporate Finance, Sonia has also pursued programs in Marketing on the Internet and Digital Advertising, showcasing a well-rounded expertise.

She has held key positions in renowned organizations such as Ymedia - Dentsu Group as the Chief Data & Analytics Officer, PRISA as the Chief Data & Analytics Officer, and Accenture España Digital - Analytics as the Managing Director, contributing significantly to business development and team building.

Sonia has also shared her knowledge and insights as a Guest Professor at Afi Escuela de Finanzas and IE Business School, further solidifying her reputation as a thought leader in the field of data and analytics.

Her professional journey includes roles at Accenture, Neo Metrics, and Ernst & Young Consulting, where she honed her expertise in areas like business development, financial risk management, and consulting.