Barb Williams

Barbara Williams is a seasoned executive in the marketing sector, currently serving as the Vice President of Brand Insight & Customer Experience at SONIC Drive-In. She has been with the company for several years, holding various leadership roles that emphasize her expertise in transforming data into actionable business strategies.

Professional Background

• Current Role: Vice President of Brand Insight & Customer Experience at SONIC Drive-In (2017 - March 2022).
• Previous Positions:
  • Vice President of Marketing & Strategy (January 2020 - Present).
  • Vice President of Performance Analysis (2009 - 2017).
  • Senior Director of Performance Analysis (2007 - 2009).
  • Director of Marketing Analytics (2005 - 2007).
  • Manager of Marketing & Business Analytics (2002 - 2005).
  • Marketing Financial Analyst (1998 - 2002).

Education

• Oklahoma City University:
  • Bachelor of Science in Business (2007-2009)
  • Master of Business Administration (2011-2013)

Throughout her career at SONIC Drive-In, Williams has demonstrated a strong capability in leveraging marketing analytics to enhance customer experience and brand performance. Her extensive background in various analytical roles contributes to her strategic leadership in marketing initiatives within the company.