Barb Williams

Barbara Williams is a seasoned executive known for her expertise in leveraging data to drive business outcomes.

Having pursued a Masters of Business Administration and a Bachelor of Science in Business from Oklahoma City University, Barbara brings a solid educational foundation to her professional endeavors.

With an extensive tenure at SONIC Drive-In, Barbara has held key roles including Vice President Brand Insight & Customer Experience, Vice President Performance Analysis, Sr. Director Performance Analysis, Director Marketing Analytics, Manager Marketing & Business Analytics, and Marketing Financial Analyst.

Her progressive career trajectory showcases her proficiency in data analysis, strategic decision-making, and driving brand success through customer insights.

Barbara Williams is a visionary leader with a proven track record of translating data into tangible business value, positioning her as a prominent figure in the field of business analytics and customer experience.

Her strategic contributions and leadership at SONIC Drive-In have established her as an authority in brand insight, performance analysis, and marketing analytics.