Peter Beck

Peter Beck is the Executive Vice President (EVP) at Forty Nine Degrees, a company that specializes in creating innovative brand experiences. Here's a comprehensive overview of his professional background:

Career History

Peter Beck has over 25 years of experience in brand experience design, retail strategy, and business development. His career progression includes:

• EVP at Forty Nine Degrees (August 2022 - Present): In this role, he partners with universities and brands to create immersive experiences for consumers, fans, and athletes.1

• SVP, Brand Experience at SGK (September 2020 - August 2022): Led brand experience offerings, working with global companies like Nike, Apple, Starbucks, and Lululemon.1

• President at IDL Worldwide (June 2017 - September 2020): Drove retail strategy and planning for key clients.1

• Executive Vice President at IDL Worldwide (June 2011 - June 2017): Developed West Coast business strategies and managed sales and project management teams.1

• National Account Manager West Coast at IDL Worldwide (February 2001 - June 2011): Established IDL's west coast office and grew revenue significantly.1

Expertise and Leadership Style

Peter Beck is known for his:

• Innovative consumer strategy
• Servant leadership approach
• Ability to develop holistic brand experiences that create growth and impact
• Transparent and energetic leadership style that inspires creativity1

Education

He holds a Bachelor of Science degree in Marketing from Miami University, which he completed between 1992 and 1996.1

Skills and Expertise

His areas of expertise include:

• Brand Strategy
• Retail Strategy
• Business Development
• Consumer trends and insights
• Team Development
• Financial Performance1

Peter Beck's LinkedIn profile can be found at linkedin.com/in/peterlbeck, where he shares more about his professional experiences and insights in the brand experience industry.1