Alex Matthews

Alex Matthews is an experienced professional in the consumer goods industry with over 18 years of experience. He is the Founder and Creative Director of HERE Studio, a full-service branding and creative studio based in Los Angeles.1

Career Highlights

Entrepreneurial Ventures::

• Co-founder of several consumer brands, including VINA, SIZE, and Highly Likely1
• Co-founder of SIZE, a full-service advisory group for venture builders (June 2019 - Present)1
• Co-founder of Highly Likely, a neighborhood eatery in West Adams, Los Angeles (May 2018 - Present)1

Corporate Experience::

• Chief Marketing Officer at Forager Project (January 2018 - January 2019)1
• CEO & Co-Founder of Juice Served Here (October 2012 - December 2017)1
• West Coast Manager at G-Star (August 2009 - October 2012)1

Expertise

Alex Matthews has demonstrated expertise in:

1. Brand strategy and development
2. Marketing and positioning
3. Creative direction
4. Retail operations and strategy
5. Team building and management
6. Business development

His experience spans various sectors, including food and beverage, fashion, and retail. Matthews has a track record of launching and growing successful consumer brands, leveraging his skills in branding, marketing, and creative direction.1

Background

Before his entrepreneurial ventures, Matthews spent 10 years in advertising and worked in the fashion industry. He has experience in both the US and UK markets, particularly in fashion retail.1

Alex Matthews' diverse background and entrepreneurial spirit have led him to create and contribute to multiple successful ventures in the consumer goods space, with a focus on innovative and functional design.1