Ben Peters

Ben Peters is the Vice President and Group Strategy Director at Jack Morton Worldwide, a global brand experience agency.1 In his role, he leads the strategy practice for the West Coast region of the company, focusing on connecting brands and people through experiential marketing.1

Professional Focus

Ben's primary responsibility is to harness the power of experiences to create meaningful connections between brands and their target audiences. His work involves developing strategic approaches that leverage live events, activations, and other experiential marketing tactics to achieve brand objectives and engage consumers in impactful ways.1

Expertise

As a strategy director, Ben likely brings a wealth of experience in:

• Brand strategy development
• Consumer insights and research
• Experiential marketing trends
• Event planning and execution
• Client relationship management

His position suggests that he plays a crucial role in shaping the direction of client campaigns and ensuring that Jack Morton Worldwide delivers innovative and effective brand experiences on the West Coast.

It's worth noting that while there are many professionals named Ben Peters across various industries, this particular Ben Peters is specifically identified by his role at Jack Morton Worldwide and his LinkedIn username "benpeters".1