Peter Armstrong

Founder Rocky Mountaineer

Peter Armstrong is a prominent Canadian entrepreneur and business leader who currently serves as the Board Chair of The Nature Trust of British Columbia, a role he assumed in June 2023.1 2 He is best known as the founder of the Armstrong Group and the owner and operator of Rocky Mountaineer, an award-winning luxury train company.1 3

Career Highlights

Armstrong's entrepreneurial journey began in 1974 when he started his first business in the tourism industry.5 His most notable achievement was founding Rocky Mountaineer in 1990, which has since become an internationally acclaimed luxury rail service.2 4 Throughout his career, Armstrong has been involved in various sectors, including:

Travel and tourism
Real estate (through Invictus Properties Inc.)
Private equity (with Alder Bay Equity Partners)

Education and Accolades

Armstrong's educational background includes:

Attending the British Columbia Institute of Technology's Hotel Management Program
Studying Commerce at the University of British Columbia
Completing the Harvard Executive MBA program in 20192 3

He has received numerous awards and recognitions, including:

Induction into the Business Laureates of B.C. Hall of Fame (2018)
Induction into the Canadian Railway Hall of Fame
Ernst & Young's Entrepreneur of the Year Award for Tourism and Hospitality
Queen's Silver and Golden Jubilee Medals for contributions to Canadian communities1 3

Philanthropy and Board Positions

Armstrong has been actively involved in various non-profit organizations and boards. He joined The Nature Trust of British Columbia's Board of Directors in 2019 before becoming Chair in 2023.1 3 His commitment to conservation is evident in his involvement with projects like protecting land on Savary Island.1

Personal Life

Born in Saint John, New Brunswick, Armstrong has been a resident of Vancouver for over 60 years. He is married to Suvina, and together they have four adult children and seven grandchildren.1 3 4

Peter Armstrong's leadership at The Nature Trust of British Columbia combines his extensive business acumen with a passion for conservation, aiming to leave a positive legacy for future generations.