Paulo Areas

Paulo Areas is a prominent creative professional in the advertising and marketing industry. Here are the key details about him:

Professional Role:

• Chief Creative Officer (CCO) at TBWA/Spain3
• Previously appointed as Executive Creative Director at TBWA:no-wrap[RAAD4]

Professional Background:

• Brazilian and Spanish creative professional
• Specializes in innovation, technology, creative data, and business transformation
• Has worked in multiple creative agencies, including:
  • ForeverBeta (as a partner in London)1
  • Currently involved with VML EMEA creative council2

Career Highlights:

• Recently spent a week working with the VML EMEA creative council, noting the concentration of talent in one place2
• Moved to London a couple of years ago as a partner of the independent agency ForeverBeta1
• Appointed as Executive Creative Director at TBWA\RAAD in December 20224

Professional Focus: Areas appears to be a creative professional with a strong international background, working across different creative and advertising platforms, with a particular emphasis on innovative approaches to brand and business development.