Natalie Lam

Natalie Lam is a highly accomplished creative leader currently serving as the Chief Creative Officer for Asia Pacific, Middle East and Africa at Publicis Groupe.5 She was appointed to this newly created role in January 2021, marking a significant milestone in her career.5

With over two decades of experience in the advertising and creative industries, Lam has built an impressive reputation for her innovative approach and creative vision. Her career trajectory includes leadership positions at several renowned agencies:

• Executive Creative Director roles at Ogilvy, Y&R, and Johannes Leonardo2
• Executive Creative Director at Google (2017-2018)2
• Creative Consultant for brands like Cadillac, MCM, and Publicis (2016-2017)2
• Executive Creative Director at Razorfish NY (2014-2015)2
• Executive Creative Director at McCann Erickson NY (2011-2014)2
• Executive Creative Director at OgilvyOne Shanghai (2008-2011)2

Lam's creative prowess has earned her numerous accolades throughout her career, including:

• Cannes Cyber and Titanium Grand Prix2
• D&AD Black Pencil2
• One Show Interactive Best of Show2
• Digital Campaign of the Decade by AdAge2
• Best of the Digital Decade by One Club2
• Clio Awards Grand Clio and Best of Show2

In her current role at Publicis Groupe, Lam is responsible for overseeing the creative output of more than 40 agency brands across the Asia Pacific, Middle East, and Africa regions.6 She has made it her mission to champion work that reflects the eclectic diversity and modern innovation of markets in APAC, created for the Groupe's biggest clients.1

Lam is known for her keen eye for typography and pursuit of pixel-perfect execution.3 She emphasizes the power of Asian creativity and has been recognized as one of Ad Age's Leading Women in 2024.4 Her leadership style focuses on creating true connections with local culture, adding value to consumers' lives, and moving with the region's dynamic pace of change.1

Beyond her agency work, Lam has also ventured into entrepreneurship, co-founding The Foxgrove in 2015.2 She describes herself as a "seasoned international advertising creative turned freshman entrepreneur" who loves to break down walls and build new worlds.2