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Paul Serra
VP, People Based Strategy at dentsu
Paul Serra is a Business Strategy Professional with a wealth of experience in various areas such as data analysis, brand management, quantitative & qualitative research, and integrated marketing. He holds a graduate degree in team management, organizational psychology, multivariate analysis, and research design. Paul is known for his ability to transform data analyses into compelling stories and actionable recommendations. As a proven problem solver, he excels at revealing consumer insights and aligning results with business objectives. His specialties include strategic analysis, account planning, automotive product development, brand management, project and data management, as well as quantitative and qualitative research. Paul has a strong background in group facilitation and has a solid educational foundation, including an MBA in Management from the University of Cincinnati Carl H. Lindner College of Business, an MA in Social & Organizational Psychology from the University of Cincinnati, and a BA in Psychology from Wayne State University.