Julienne Lin

Julienne Lin is a seasoned strategist with a strong background in account planning, brand strategy, and CX strategy, having worked with renowned brands like AT&T, Honda, and Toyota. With over a decade of agency experience, Julienne excels in developing creative briefs, consumer insights, and brand positioning.

Her specialties include strategic account planning, qualitative and quantitative research, trend monitoring, social media strategy, blogging, content creation, digital marketing, and brand health research. Additionally, Julienne is an adept freelance writer, showcasing her diverse skill set.

Julienne Lin pursued her education at Boston University, where she studied B.A. in Journalism and Art History, laying a solid foundation for her future career endeavors.

Throughout her career, Julienne has held key positions at reputable organizations such as TPN, The Integer Group, RPA, The Recording Academy, Saatchi & Saatchi LA, Maker Studios Inc, Ignited USA, and Syndicate Media Group. Her roles ranged from VP of Experience Strategy to Digital Strategist, showcasing her versatility and expertise in strategic planning and research.

Furthermore, Julienne has contributed to various publications and platforms, including BARK, Apartment Therapy, and TaiwaneseAmerican.org, demonstrating her passion for writing and content creation. Her experience as a social media strategist at Hello Design and as an editorial intern at Sundance Institute reflects her well-rounded background in digital and media strategies.