Paul Lin is a highly experienced strategic consultant in the world of digital marketing and startups. With over a decade of experience, he has worked across multiple categories and industries including tech, FMCG, auto, luxury, alcohol, retail and consumer products. He has a deep understanding of the digital ecosystem and how it all connects together including search, social media, data, mobile, e-commerce and CRM. Paul's extensive experience planning and executing integrated campaigns across North America and China has made him an expert in managing and working collaboratively with multiple stakeholders across different business units, offices and countries.

Paul is passionate about technology and the start-up culture and is known for being a big picture thinker yet able to drill down to execution and tactics. He loves the strategic and creative process and can facilitate ideation workshops to provide meaningful innovations and outcomes across different business problems and client briefs.

Paul has contributed to various media channels with his perspective on digital marketing, innovation and technology. You can catch his online series- "NYU Transforming Marketing & PR" and "China Voices", video interviews, podcasts and digital conferences to get insights into his work. Additionally, he is an Advisory Board Member at BeTagged and has previously been an Advisory Board Member at Klaud9. He has also been an adjunct faculty at NYU SPS Integrated Marketing & Communications, Executive Board Member at AJINGA, and Chair of Marketing & Media Committee at The American Chamber of Commerce in Shanghai (AmCham Shanghai).

Paul has previously worked with well-known organizations such as Xavor Corporation, OMD China, POSSIBLE, Saatchi & Saatchi Greater China, and Wunderman AGENDA Shanghai in various roles such as Chief Strategy Officer, Chief Digital Officer, Strategic Planning Director, and Digital Strategist. His educational background includes a diploma in Advertising/Communication from the Institute of Advertising & Communication and a BSc in Psychology and Asian Studies from McGill University.

You can connect with Paul on WeChat @paullin123, Twitter @tribal, Instagram @paullin or Clubhouse @paullin to learn more about his work and experience.