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Mark Johnson
Performance Marketer - Media Optimization - Brand Strategy
Mark Johnson is a seasoned brand performance marketing expert with a passion for delivering results across all marketing channels. With a BS in Advertising and PR, Mark has accumulated over two decades of experience working for Fortune 500 companies in diverse industries such as Financial Services, Telecom, Hi-Tech, and Consumer Electronics, among others. Mark's digital, social and mobile marketing experience, coupled with his expertise in data-centric search technology, media optimization, and analytics make him a valuable asset to any organization. His specialties include CRM, cross-channel marketing, brand response, engagement, media analysis, tracking, and reporting. Mark is well-versed in E-commerce, A/B testing, content creation, lead generation, Google Analytics, Microsoft Office and automation.
Prior to his current role as Brand Performance Marketing/ Strategy Consultant at Mark Johnson, he held executive roles such as Vice President of Brand Marketing and Performance Advertising at City National Bank, Senior Director of Brand Response Strategy and Development at SALT Branding, and Director, Strategic Services - Digital Marketing Strategy at Responsys. Mark is an alumnus of the University of Oklahoma, where he earned a BS in Advertising and PR.