Paul Lima

Paul Lima is the Managing Partner at Lima Consulting Group, a firm he co-founded in 2004, located in Malvern, Pennsylvania. The company specializes in helping organizations navigate their digital transformations by developing and optimizing sustainable competitive advantages. Lima Consulting Group is particularly noted for its Online Marketing Methodology, which assists clients in achieving their digital marketing goals through a disciplined approach.1

Professional Background

Before establishing Lima Consulting Group, Paul Lima served as a Senior Product Manager at SEI Investments from 1998 to 2004, where he was instrumental in developing product strategies and leading teams on various projects, including a financial planning algorithm and a web-enabled trust accounting application.1 His military background includes over 12 years of service in the U.S. Army, where he held various leadership roles, including Platoon Leader and Company Commander.1

Education

Paul Lima holds a Bachelor of Science in Economics and Systems Engineering from the United States Military Academy at West Point (1995) and a Master of Science in Engineering with a focus on Management of Technology from The Wharton School at the University of Pennsylvania (2003) .1

Skills and Certifications

He is certified in multiple areas relevant to digital marketing and analytics, including:

• Adobe Certified Expert - Analytics Business Practitioner
• Workfront Certified Consultant
• Inbound Certification from HubSpot.1

Personal Attributes

Lima is known for his expertise in various digital marketing tools and platforms, making him a trusted advisor for executives leading enterprises through digital transformation.1