Tiger Pistol's CEO, Paul Elliott, is a seasoned digital marketing executive with over 20 years of experience working with global brands to achieve significant results and return on marketing investments. Before joining Tiger Pistol in 2019, he served as the President of BrandMuscle, a leading national-to-local software and services company. Prior to this role, he held senior leadership positions in several large digital agencies, including Rosetta, a Publicis Group customer engagement agency.

Elliott is a recognized thought leader in integrated marketing and customer engagement, and has received Ad Age's 40 under 40 and the Smart Business Smart 50 honor. He specializes in local marketing, social advertising, omni-channel retail strategy, mobile marketing, organic search engine optimization, pay-per-click management, online display advertising, social media, web site usability and conversion, mobile strategies, web analytics, and attribution management.

Elliott studied BA at College of Wooster and furthered his education at Solon. He began his career as a business process consultant at IBM, followed by a role as eMarketing Manager at Things Remembered. He then went on to build and sell his search marketing firm before joining Rosetta, where he served as EVP of Marketing and Innovation. Outside of work, Elliott values spending time with his wife, son, and daughter.