Greg Gifford

Greg Gifford is the Chief Operating Officer at SearchLab, a boutique marketing agency specializing in Local SEO and PPC.3 He has over 20 years of experience in online marketing and web design.3

Career Highlights

Greg joined SearchLab in December 2019 as Vice President of Search and was promoted to Chief Operating Officer in January 2023.2 Prior to SearchLab, he held leadership positions at several companies including:

• Vice President of Search at Wikimotive
• Vice President of Search at DealerOn, Inc.
• Director of Search and Social at AutoRevo

Expertise and Reputation

Greg is widely recognized as an expert in Local SEO, particularly in the automotive industry.2 He is one of the most sought-after speakers at digital marketing and automotive conferences worldwide.3 His presentations are known for their dynamic, movie-themed style and are packed with actionable tactics and information.3

Responsibilities at SearchLab

As COO, Greg is involved in many aspects of the company's operations.1 He:

• Helps steer the SEO process
• Oversees all SearchLab marketing efforts
• Promotes SearchLab at conferences and in industry publications
• Produces a popular weekly video series called "Local Search Tuesdays"

Education and Personal Life

Greg graduated from Southern Methodist University with a Bachelor of Arts in Cinematography and Film/Video Production.2 He lives in Dallas with his wife, three children, and several pets. In his spare time, he enjoys snowboarding and is a fan of Disney and Star Wars.1