Paul Carmichael

Paul Carmichael is an accomplished Ecommerce and retail professional renowned for driving growth in digital retail, boasting an extensive background on both the agency and client sides. With a keen commercial acumen and a focus on data-driven approaches to digital marketing and Ecommerce, he has left a trail of success in his wake.

His impressive client portfolio includes notable names such as La Redoute UK, Wren Kitchens, Victoria Plumb, Argos, Homebase, Carpetright, and Three Mobile. Paul's areas of expertise span a broad spectrum, including digital transformation of traditional businesses, in-house team setup and management, proficiency in various digital marketing channels, P&L management, Ecommerce strategy, analytics, UX, consumer insights, multi-channel retail, mobile, and impactful board-level influence.

An alumnus of the University of Hull, Paul Carmichael holds a BA in Business Studies with a focus on Business and Marketing. He has held significant roles such as Digital Marketing Director and former Head of Digital at La Redoute, Head of Ecommerce at Wren Kitchens, and Ecommerce Manager at VictoriaPlum.com. His journey also includes pivotal positions at Summit - Changemakers in Online Retail as Account Director, Senior Account Manager, and PPC Account Manager, along with a previous role as Digital Analyst at Comet.