Warren Pattison

Warren Pattison is an accomplished eCommerce and digital banking executive with a strong background in direct-to-consumer (DTC) eCommerce retail and DTC digital banking. He has extensive experience working with renowned brands like CHASE.com, LifeProof.com, and OtterBox.com.

With a proven track record of leading teams and driving success in start-ups, turnarounds, and established brands, Warren excels in scaling revenue streams, managing omni-channel strategies, and overseeing various aspects of operations such as branding, user acquisition, customer retention, partnerships, and technology resources.

Currently, Warren holds a prominent position as the leader of Digital Innovation and Emerging Technology at a top financial institution in SW Michigan. His responsibilities include overseeing Digital Transformation Strategy, Core Platforms, User Experience, Software Engineering, Sales Force CRM, Digital Banking, and ATM-Fleet Management teams.

With 16 years of experience navigating organizational change in diverse environments ranging from large brands to startups, Warren's data-driven decision-making approach and focus on branding have consistently fostered growth in revenue, profit, and market share.

Warren Pattison has notable achievements in leadership roles, such as his promotion to Vice President at UnintedFCU.com within six months, successful replatforming and rebranding of the website, transformation of the digital channel for enhanced user experiences, and driving revenue growth.

His accomplishments also include leading initiatives on platforms like CHASE.com to personalize digital experiences, significant revenue growth at UdisGlutenFree.com, and impactful redesigns of websites like LifeProof.com and OtterBox.com resulting in a 20% increase in overall revenue.

Warren's areas of expertise encompass strategic planning, digital transformation, innovation leadership, customer experience, digital banking, organizational leadership, budgeting, forecasting, eCommerce strategies, SEO, social media, A/B testing, email marketing, analytics, UX optimization, mobile web, and digital advertising.

His educational background includes studying Certificate in Financial Technology (FinTech) at Cornell University, Executive Ed in Innovation Leadership at Northwestern University - Kellogg School of Management, Management Information Systems at University of Arizona - Eller College of Management, and a BS from University of Phoenix.

Throughout his career, Warren Pattison has held key positions in various organizations, including Head of Emerging Technology, VP of Digital Strategy, Director of Digital Strategy at United Federal Credit Union, GM - Web and Ecommerce at OtterBox, Senior Director of eCommerce at Current USA, Director of Digital Commerce at Udi's Gluten Free, and roles at CHASE involving internet acquisitions, search engine marketing, and affiliate management.