Juliana Marinato

Juliana Munaldi Marinato is a seasoned professional with a diverse background that spans across roles in media, advertising agencies, and corporate settings. With over 8 years of experience in a large company, she has honed her skills in communication ecosystems, digital marketing, branding, media strategies, innovation, and CRM. Juliana has successfully led high-performance teams to drive business growth and transformation, navigating the complexities of the modern business landscape.

Juliana has been a key player in leading major digital transformation projects and implementing CRM, marketing, and commerce solutions. Her leadership roles have involved collaborating with business, project management, technology, and innovation departments. Previously at Viação Águia Branca, she spearheaded digital transformation initiatives and product launches, demonstrating her expertise in branding and retail market launches.

Currently serving as the Head of CRM and Omnichannel at Arezzo&Co, Juliana plays a pivotal role in steering the group's brand strategies. She is deeply involved in structuring data-driven marketing initiatives and shaping the future of retail. Juliana remains committed to fostering positive, collaborative, and successful outcomes alongside talented individuals.

Juliana's educational background is extensive, with specialized studies in areas including Marketing Digital, Market Intelligence, Artificial Intelligence, and Leadership Development programs. She holds a Master's in Business Administration with a focus on Marketing from the University of São Paulo and a Bachelor's degree in Communication - Journalism from FAESA.